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Live Fully  | June 19, 2019

Let's GO: The Evolution of Kashi's GO

 

Man eating GO cereal

You may have noticed a few changes over here at Kashi recently. Perhaps some bright, bold cereal boxes appearing in your grocery aisle that look a lot like GOLEAN but with a difference? Or maybe you’ve seen some Kashi protein bars pop up that you’ve never seen before… If so, we’d like to introduce you to Kashi GO – the evolution of GOLEAN.

Before we go any further, let us reassure you that your favorite cereal hasn’t changed. Kashi GO cereals have the same recipe as their GOLEAN predecessors. We were one of the first to introduce plant-based protein to the cereal aisle 20 years ago, and it’s here to stay. What’s more, our cereals still deliver the superior protein and taste you’ve come to love.

GO cereal boxes

So what is different? And why the change?

By evolving to Kashi GO, we’ve been able to truly embrace and communicate the values our food brings to the table. Kashi GO is all about offering foods with powerful sustenance that help elevate whatever comes next in your day. We support healthy lifestyles and create food that helps fuel them. Put simply, we want you to Do More of What You Love!

Our new packaging was designed to communicate that message, and you may have noticed our new logo – a nod to the infinity symbol, representing the sustenance and energy Kashi GO provides you with to go about your day. You’ll also see different motivational words on different boxes, and whether you set out to wander, crush, play, rise, flow, play, or defy, we’re confident there will be one that resonates with you! After all, doing what you love can mean a small daily activity or a big adventure. With Kashi GO products, you’ll have the positive plant-based nutrition necessary to fuel your passion whatever it is.

GO bars

What’s new?

Bars are new! Let us tell you a little about our delicious Kashi GO protein bars…With 12 grams of plant-based protein and 6 grams of sugar, our bars are the perfect on-the-go snack for anyone looking for a tasty way to power through the day. Offered in three different flavors – Salted Chocolate Almond, Peanut Butter Chocolate, and Crunchy Peanut Butter – the toughest decision you’ll have is to decide which one to try first!

Finally, we are excited to be offering a new Kashi GO cereal – our Maple Brown Sugar Flakes & Clusters. A mix of hearty flakes and crispy clusters powered by plant-based proteins that deliver 10g of protein, this cereal is lightly sweetened with maple and a hint of brown sugar and cinnamon.

So, next time you head to the grocery store, keep an eye out for our refreshed bright and colorful boxes and see what flavor (or word!) inspires you most. And remember, a little positivity goes a long way!

 

 

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